I am fortunate to work at an interactive and social media company where program optimization is highly valued. The BOSSdev services team conducts a review after the launch of key client projects. This process is led by Jason Waack, our CTO. The knowledge gained is shared throughout our organization; and results in a culture dedicated to continual process improvement.
I have applied this approach to an analysis of this year's Elf Yourself campaign. You can read my take on what was done right and what can be improved at the BOSS|talk blog. I look forward to your feedback and welcome your comments.