Monday, December 8, 2008

YouTube Live - The Long Tail Effect

Come Monday, November 24, 2008 bloggers worldwide were judging YouTube Live as a marginal success. Yet, truth be told, their judgements were mostly based upon antiquated perceptions of success from the broadcast industry. The real truth was yet to be told.

The Long Tail was first coined by Wired Magazine editor Chris Anderson circa 2004. His book of the same name taught us about a million channels for a million people. The era of the superstar had given way to the digital generation.

Perhaps that's what surprised me most about YouTube Live - the simple fact that most media types didn't get it. While the actual live event was viewed by roughly 900,000 - the event lives on via a classic expression of the Long Tail. Just take a look at the most viewed clips from the event. Just weeks after airing, dozens of these clips have six - even seven - figure viewership.

My initital response to the event is covered in detail in this posting on the BOSSdev blog. And a further discussion on the topic occurs on Mark Cuban's blog. As time passes in this case, the true impact of YouTube Live becomes more apparent.

No comments:

Post a Comment