The Long Tail was first coined by Wired Magazine editor Chris Anderson circa 2004. His book of the same name taught us about a million channels for a million people. The era of the superstar had given way to the digital generation.
Perhaps that's what surprised me most about YouTube Live - the simple fact that most media types didn't get it. While the actual live event was viewed by roughly 900,000 - the event lives on via a classic expression of the Long Tail. Just take a look at the most viewed clips from the event. Just weeks after airing, dozens of these clips have six - even seven - figure viewership.