The social web is a mutually beneficial environment in which people help each other in an altruistic manner. To be a good friend or associate online, you must interact in ways similar to the real world. If someone helps you by giving you a positive recommendation, help them by doing something beneficial to them in return – whether it is by writing a recommendation for them or making an introduction to a business associate. Essentially, be a good person online.
The purpose of this site is too coalesce the seemingly complex components of the burgeoning social web into an easily understood series of articles that provide clarity and guidance to the uninitiated.
Korye Logan is an ad industry veteran. His passion is digital marketing strategy. He is a student of the discipline, studying old schoolers like Ogilvy, Hopkins and Caples and contemporaries like Josh Bernoff, Jakob Nielsen and the Eisenberg brothers. Korye has achieved success as an entrepreneur, creative director, sales executive, writer and marketing strategist. Korye’s portfolio includes work for Aetna, CitiGroup, Coca-Cola, Ford, H&R Block, Habitat for Humanity, HP and more.