The social web can be an overwhelming place: MySpace, Facebook, blogging, Twitter, Digg, Delicious, Yammer, Yelp, OMG WTF? If you don’t “get” all this stuff, don’t worry you are not alone. I know countless people who don’t work in technology or marketing and are thus not exposed to what my wife refers to as “all that social stuff like Facebook” in their daily lives. I also often find that a lot of people over forty aren’t naturally comfortable in the new online social environments.
I’m writing a series of articles for these people - those who want a basic understanding of the social web and how they can use it for business and their personal lives. If you’re already a social maven, these articles may be useful as online resources you can forward to your less digitally astute connections.
While writing the “Simple Steps to the Social Web” series, various topics will arise that are important across the entire social web. I will cover these topics in short call-out tips entitled ^Social Lights.
I look forward to helping you better understand today’s online world; and I hope to help you start leveraging the social web to your benefit. I encourage you to be patient and not get overwhelmed. Remember that all great journeys begin with a single step.